Become an Affiliated Club | Palmer Advantage®

The Ultimate Club Network®

100’s of private golf & social clubs, championship courses, resorts and more

For All Members

With travel and entertainment, our benefits are for golfers and non-golfers year-round

Drive New Sales

Gain new value for better market competitiveness

Loyalty and Retention

Increase loyalty, satisfaction, and retention without huge CapEx spending

Turn-Key Operations

We are low-impact, easy on your team, and will fit seamlessly into your operations

"My Club" Experiences

Together, Membership at your Club will be more brag-worthy

More isn't better, better is better

Making Your Club More Valuable

Palmer Advantage was created to compliment the private club lifestyle in ways that go beyond your walls, your fairways, and parking lot.

We help make your Membership more valuable and essential your Members.

The Ultimate Club Network

A "Club without Walls"

Your Members will have an immense new network of private clubs, championship courses, and golf resorts:

Nearly 300 Clubs

We have nearly 300 private golf clubs, private social/dining clubs, golf resorts, and more in North America alone.

Complimentary Guest Fees

Members play more golf for less with over 115 of the courses in North America offering preferred rates or complimentary guest fees!

Global Network

There is a global network of courses with 100's more in Europe, Asia, and the Middle-East.

Family and Guests

The spouse/partner will have full reservation privileges. Dependents may enjoy golf when accompanied. Members may bring accompanied guests (subject to guest fees.)

Membership Privileges

Be a Member for the Day

All our network is a proprietary affiliation of courses and Clubs that we have under agreement with direct relationships for the enjoyment of your Members.

Membership for the Day

Members will have full access to the Club's dining, locker rooms, and practice facilities the day of their round.

Play with Friends and Guests

Members can play golf with their friends, entertain business clients, and more.

Concierge Golf

Golf is handled through our Concierge desk to help your Members find tee times, plan travel, and any other requests they may have.

"My Club" Experiences

More Than Just Tee Times

We curate exclusive golf events, experiences, and trips for Members that will leave them saying, "I got to do this because of My Club."

Reserve Series Events

Members can enjoy Clubs outside of the network that are highly ranked, prestigious, and even venues of the PGA TOUR or USGA.

"Bucket List" Golf Trips

We host annual trips to legendary golf destinations around the world such as touring Royal Rota courses in England, golf in Spain, or even here in the U.S.

Custom Member Requests

We offer tailored support to create unforgettable golf trips, buddy getaways, couple's trips, and business-oriented group golf days.

A FULL MENU FOR ALL MEMBERS

Travel and Lifestyle

A hallmark of our approach is to enhance all types of Members. The golfers, the busy families, infrequent hackers, and business executives with perks beyond the links.

Concierge Support

Most things can be done virtually...Yet, we have a dedicated team to help Members when they need personalized attention with golf, travel, and more.

Hotels and Resorts

100,000's of hotels and resorts from practically every major chain and operator are available at member-only pricing.

By Land or Sea

With 40+ of the world's best cruise lines, and all of the major car rental companies, Members can save big on their vacations and more.

Experiences

Our travel desk has access to guided cultural, food and wine, ecotourism, and other types of expertly guided trips.

Entertainment and Tickets

Members can find special savings and offerings on tickets and passes to theme parks, concerts, sports, and other performance entertainment.

CLUB SUPPORT

We Take Care of the Heavy Lifting

From day one to year-five, we are here to support your Club and your Members. We have a full suite of creative media assets, staff training, and more.

Staff Training

At implementation and whenever needed in the future.

Roll-Out and Introduction

We provide a complete customized media package and collaborate with your team.

New Member Focus

We work with your Membership team on how to leverage Palmer Advantage best.

Staff Memberships

We provide free memberships for key staff positions.

Long-Term Partners

After launch, we remain always accessible and will provide periodic updates and media.

VISITING GOLF ACCESS

Reciprocal Golf Play

With Palmer Advantage, your Club will join many other fine and established private clubs offering each other's Members limited access that carries a cost to play, is controlled, on space-available basis, and for off-peak times.

Space Available Access: Club to accommodate on a space-available basis, visiting Palmer Advantage Members and accompanied guests.

Amenity and Facility Access: On the day of a booked tee time, Members are to have access to dining, locker rooms, and practice facilities

All Golf Will Have a Fee to Play: Club is to provide visiting Palmer Advantage Members complimentary guest or green fees and determine a Palmer Advantage rate which is typically your cart fee.

Accompanied Guests: Guests playing with a Palmer Advantage Member will be subject to your full guest fee (preferably your Member-guest rate).

Best Efforts for Equitable Access: Your Members come first at your Club as do the respective Members of each of our other affiliated private Clubs. Access works when everyone makes a good effort to accommodate when and where they can to the mutual benefit of all Members and all Clubs.

There are NO minimum or mandated number of rounds that you must accept.

Reservations: All requests will come from our Concierge desk to verify Member's information, party size, and Palmer Advantage member vs. guest.

Payment: Members will pay for their golf, food, beverage, merchandise, and any other incidentals directly with you at the time of check-in, service, or purchase.

Weekends before 12:00 PM are restricted unless you decide to accommodate.

A Member may visit your Club up to 2 times per 30-day period.

Members of Clubs located within 75 miles of your Club will be restricted from accessing your Club and vice versa.

Complete training and onboarding will be performed to review particulars of your Club to determine key contacts for reservations, routine times that you are closed, and other parameters.

Your Club will be provided with week-day and weekend support contacts for reservations and escalations.

PROGRAM OPTIONS

Membership Models and Fees

We have flexible ways to fit Palmer Advantage seamlessly into your membership structure.

Enhance Your Membership Value

Bundle ("Embed")

Integrate us into one or all Member categories
Receive our lowest price
Our benefits become benefits of being a Club Member
An enhancement, not an add-on sale

Pricing is per Membership household based on volume.

Flexible Add-On Privilege

Opt-In

Monthly "subscription"
Members pay Club to join
Payment collected on statement
About the cost of a streaming service

Opt-In only programs carry a minimum Membership requirement.

Invest Where You Need To

Hybrid

"Embed" + "Opt-In" together
Embed for some
Others can "opt in"
Nobody is left out

Pricing based on volume. Opt-in component has no minimum Membership requirement.

All Memberships are priced per month per membership household. We have a simple reporting process done monthly or as often as needed to perform membership enrollment updates and for monthly invoicing to the Club.

Setup a Program Tour

Let's Get Started!

Please complete the form below to get started. Our Club Partnerships team will review your information to prepare a virtual tour of our program that will be tailored to your Club with pricing and other information.

We look forward to working with you and your club professionals to provide your Members with more golf, travel, and other benefits for their families and businesses.